Marketing to a more sophisticated palette
There’s no question that today’s consumers are a much more sophisticated lot. It seems everywhere you turn, men and women are constantly...
There’s no question that today’s consumers are a much more sophisticated lot. It seems everywhere you turn, men and women are constantly...
Perhaps I’m disillusioned? Or maybe I just don’t realize I’m wearing rose-colored glasses? But there is a big part of me that does find...
It always comes back to the same necessity: go deep enough and there is a bedrock of truth, however hard. (May Sarton) Finding the right...
Believe it or not, I’m actually a writer who does think that (most times) less is more. And by less, I mean the amount of copy on any...
Finding myself freelancing and looking for the next big gig has brought back some interesting memories. In fact, it was right after...
installation by steven hawks “The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to...
whether it’s writing an auto brochure, an insurance company’s direct mail letter, or an educational institition’s web banner, approaching...
But if you have to choose just one, which is going to move your career ahead more? I interviewed with a large agency in Texas last...
some of the most memorable ads have been so because of humor. others, because of the strong graphic design. i spied this lil transit...
a lovely lil quote from soren kierkegaard, and something that i’m still encountering during my job searches of late. stopped in traffic...
or just as full of shit as the one you’re in? i’m an ad writer. have been for years that now number in double digits. i’ll admit that my...